About Us

Whether you’re here for your brows, lashes, or professional training, we’re so happy you found us and we can’t wait to take care of you.

About Alex

Founder of Alex Cher Beauty & Licensed Esthetician

A woman with dark hair in a ponytail, smiling, sitting comfortably on a white couch with white pillows, wearing a light-colored button-up shirt and blue jeans.

I’m Alex — a Lafayette local and licensed esthetician specializing in brows, lash lifts, and effortless, low-maintenance beauty. I founded Alex Cher Beauty in 2020 with one simple goal: to help women feel confident, polished, and put-together without spending their mornings in front of the mirror.

What started as a solo practice has grown into a boutique studio known for thoughtful, detail-driven services and naturally beautiful results. I believe great beauty should feel easy, elevated, and personal and every service we offer is designed to enhance what you already have while simplifying your daily routine.

Over the years, I’ve also developed a passion for education and mentorship. I love training and supporting talented artists like Jessica, ensuring every client who walks through our doors receives the same high-quality, attentive care Alex Cher Beauty is known for.

At this time, my personal books are closed to new clients so I can focus on caring for my existing clientele and continuing to grow the business. New clients are warmly welcomed to book with Jessica, who has been personally trained and mentored by me and delivers the same beautiful, consistent results.

About Jessica

Licensed Esthetician

A woman with shoulder-length brown hair and a white blazer smiling at the camera, sitting outdoors near a brick wall and green foliage.

I’m Jessica — a Lafayette local, proud mom of two, and licensed esthetician trained directly by Alex in the Alex Cher Beauty Method for brows and lash lifts. I specialize in creating soft, polished, and naturally beautiful results that make your daily routine easier and more effortless.

I’m passionate about helping clients feel confident and put together without the need for heavy makeup or high-maintenance treatments. Every service I provide is rooted in thoughtful consultation, precision, and care — because your results should not only look beautiful, but feel good too.

Whether you’re coming in for your very first brow or lash appointment or you’re maintaining a routine you already love, I’m so excited to welcome you into the studio and help you look and feel your best.

Now Welcoming New Clients

Jessica is currently accepting new clients for all brow and lash services. If you’re new to Alex Cher Beauty or looking to book your first appointment with us, you’ll be in wonderful hands with Jessica — she has been personally trained and mentored by Alex to deliver the same elevated, consistent results our studio is known for.

Book Now
A therapy or massage room with a black reclining chair, a wooden sideboard, a round mirror with lights, a shelving unit with books and decor, a large window, a floor lamp, and a decorative rug.