Low-Maintenance
Beauty That Lasts

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Brow Lamination

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Brow Sculpt / Tint

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Lash Lift

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About Alex Cher Beauty

Alex Cher Beauty is a boutique brow and lash studio based in Lafayette, California, specializing in brow sculpting, brow lamination, and lash lifts. We’re known for natural, elevated results, a personalized client experience, and industry-leading education for beauty professionals.

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Train with Alex Cher Beauty

Learn the Alex Cher Beauty Method — in person or online.
Our education programs are designed for beauty professionals who want to master high-demand brow and lash services, elevate their skillset, and build a profitable, fully-booked career.

From intimate in-studio training to our online Lash Lift Masterclass, every program is built around real-world techniques, modern results, and proven business strategies.

A person receiving a beauty eyelash extension procedure with the aid of a blue applicator, while wearing a protective under-eye patch and handled by a technician in black gloves.
In-person Lash Lift & Brow Lamination Training
Person using a laptop on a bed, with a white mug of coffee or tea nearby on a small stone or tile coaster.
Online Lash Lift Training

What Our Clients Are Saying

  • ★★★★★

    I’ve been visiting Alex for years and she’s the absolute best!

    I fully trust her to take care of my brow and lash needs. When I heard that Jessica was joining the team, I was excited to try her out. Jessica was so nice, personable, and did an incredible job on my lash lift. I’m so grateful to these two ladies who are the absolute best in the industry!

    Layla M.

  • ★★★★★

    My brows look STUNNING after completing a brow tint and shape with Jessica!

    Carina C.

  • ★★★★★

    I came into Alex Cher Beauty to get my eyebrows waxed and tinted by Jessica and had the BEST experience!

    She was so nice and paid close attention to listening to exactly what I wanted. It was also so relaxing I could have fallen asleep. And Jessica was absolutely wonderful, she was so nice and sweet and FUNNY and truly did the best job. My eyebrows look amazing, and I am getting married in a few weeks and already scheduled my next appointment with her. 10/10, incredible service all around.

    Annie W

  • ★★★★★

    Alex Cher Beauty is clean, professional and welcoming!

    Alex and Jessica are personable and professional! The perfect duo! I’ve been looking for a new esthetician for my brow needs and I’m so glad to have found Jessica! Couldn’t be more satisfied with my first appointment and brows! Looking forward to returning for my next appointment!

    Amy W.

  • ★★★★★

    Cute shop, great service, always walking out feeling beautiful!

    Katie N.

  • ★★★★★

    It is as if the universe knew I needed a soulmate along with an amazing lash goddess!

    Jessica does the most amazing job with my lash lift + tint service and we have the best convos! We have found many similarities in our life and personalities, so I truly love the time I get to spend with her!!

    Ashley M